Creativity Online published a slightly disturbing article basically stating that the regular mass-appeal billboards, newspaper ads, etc. are all passé.
The thing now is to target a smaller market, with a special feeling. We need to emotionally connect with a select audience and engage it with subtlety.
It will be a while (probably a LONG while) before this type of advertising reaches most of Atlantic Canada. It will, however, definitely be something to strive for in the future.
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